Corporate Synergy & Events
2023
We partnered with the mental health advocacy platform "Crop Circle.HK" to launch a limited-edition "Red Wheat Tea Gift Box." Designed for modern wellness, each box included daily mindfulness task cards, encouraging urban professionals to slow their pace and reconnect with their emotions. Paired with our gentle, digestion-friendly grain tea, this collaboration delivered holistic wellness from the inside out.
2024
We collaborated with the popular dessert brand Sugar Brothers to establish an exclusive pop-up corner in our store. By pairing our additive-free, zero-caffeine grain teas with their exquisite low-sugar desserts, we broke the stereotype that treats must equal a heavy physical burden — offering customers a perfectly balanced, guilt-free afternoon experience.
2025
To celebrate the 120th anniversary of the renowned German skincare brand Herbacin, we merged the concepts of "natural skincare" and "additive-free tea" into a limited-time co-branded beverage. During the campaign, the Zhizuocha store transformed into an exclusive Herbacin experience hub. Customers could sample their signature hand creams while waiting for their drinks, seamlessly integrating natural care into their daily routines.
Ongoing
We regularly provide our modern store space for various fan clubs and community groups, assisting with venue decoration and the distribution of event merchandise to create engaging offline experiences.
Bespoke B2B Integrations
We are passionate about collaborating with brands across different industries to create unique customer experiences. Whether it is a cross-industry crossover or an exclusive corporate product, we can tailor a bespoke solution just for you.
We can R&D a unique, exclusive grain tea tailored to your brand's image or campaign theme, elevating your brand recognition and providing a memorable highlight for your PR events.
Leverage our physical store space in the heart of Tsim Sha Tsui to host dedicated brand showcases or pop-up events, directly reaching a high-quality, health-conscious demographic.
We offer comprehensive support by syncing our offline store activities — such as physical gift distribution and sampling — with your digital and social media marketing campaigns.